User Experience, Interaction, and Industrial Design
In 2017, baby boomers will account for 40% of doctor visits*. This massive demographic places a high value on health and autonomy, aiming to live longer, fuller lives than their parents. At the same time, many boomers consider themselves tech-savvy individuals, capable of adapting to new technologies and keeping up with trends.
As baby boomers age, doctors and nurses are overburdened with an inundation of new patients. A simple check-up can fill office calendars, pushing out patients who urgently need care. At the same time, highly autonomous baby boomers lament their frequent office visits and yearn for autonomy.
First-person research, storyboarding, painpoint mapping, demographic research, market/ competitor research, business strategy development, brand development, user experience testing, Adobe suite (Illustrator, Photoshop, Indesign, AfterEffects).
Understanding the Demographic
We started out researching the baby boomer demographic online. The information we found was generalizing and impersonal. Our mission became how to gather better information about such a wide variety of people.
We created a hands-on survey focused on the needs of baby boomers in healthcare. Over 80 participants responded, and what we found surprised us.
Our team explored options to this mounting problem for Seattle-based User Experience firm, BlinkUX. The concept was created as a senior capstone for Western Washington University's User Experience minor.
Haley Douglas: Marketing, user research, business planning, final presentation
Jolee Nebert: UX testing, prototyping, UI development, industrial design, brand development
Eugene Choi: UX testing, prototyping, UI development
Adviser: Brittany Schade
First Person Research
We sat down with two retired baby boomers: a former pre-school teacher, Cheryl, and a nurse, Andy. They walked us through their daily routines and we listened to their thoughts, concerns, and desires.
The A-Ha Moment
In our survey, one question asked participants to rank which ailments required doctors visits. To our surprise, we found many of the highest rated ailments could be monitored from home!
How can we empower hypertension patients to take charge of their health?
By giving them the tools they need to take control.
The simple, friendly logo doubles as an indicator for user interaction. When placed on the product it prompts the user to action.
Through five iterations and rounds of user testing, our team strived to make a simple, easy to use application. Connecting the user, their doctor, and their results in a meaningful way was paramount to Trace's success. The final app was a compilation of twenty user's feedback.
The final version was created in Adobe Illustrator and mocked up in Invision.
Creating a suite of medical devices was a study in ergonomics. The devices needed to be a cohesive set, easy to clean, and approachable. We tested the ergonomics on eight individuals to refine the final form.
Industrial Design Models and Renderings
The models below were created for ergonomic study and final presentation to the client. They were 3D printed, sanded, and painted to resemble a working prototype. The renderings are a visual aid to help the client envision what the finished design could look like. They were modeled in Solidworks, rendered in Keyshot, and merged with photos of the physical models to create realistic images.
At the end of our senior capstone class, BlinkUX evaluated our work as a panel of judges. The feedback was positive; they were pleased to see the final physical form, and detailed research. They suggested we continue flushing out the brand identity, perhaps to create a website to showcase the concept. Thank you for working with us, BlinkUX!